cPanel is now officially offering VPS-based licenses for direct purchase. If you have your own virtual private server, cloud computing service, or are located at a data center that is not a cPanel Partner, a Direct License allows you to download, install, and license cPanel directly. You can purchase Direct Licenses from cPanel on an annual basis.
The cPanel VPS License is available for an introductory price of $200.00 annually, and includes:
Full details of the licenses are available via: http://www.cpanel.net/products/cpanelwhm/pricing.html
You can also get discounts for multiple license purchases:
To purchase a VPS License, visit https://www.cpanel.net/store.